GLOBAL LAUNCH OBJECTIVES & EFFORTS: PART-I

freebowler so far

CONTENT GENERATION

I can’t stress enough on the value and importance of creating quality content for our product /service and the company. Quality is a reflection of branding and brand creation. It’s always the best dressed or the right looking person that gets the most attention in the crowd. They stand out and gets noticed so looking good matters. Same here, it’s our best chance to create high-quality content in the form of videos, pictures, written words, audio, memes, quotes, GIFs, infographics and communicate in all ways and modes human beings can ever express. It involves many things like content creation, generation, curation, and distribution.

GLOBAL BRAND AWARENESS THRO’ SOCIAL MEDIA MARKETING

Yes, we want people to know about us. We want everyone in the cricket world to understand what we have for them to offer. We must reach out to the target audience in every part of the cricketing world. However, in our understanding, there’s the only way to do it. SOCIAL MEDIA MARKETING. Period. There’s no other practical and feasible way possible in this time frame to reach out to millions and millions of cricketers across the globe without the aid of Facebook, Google, Instagram, YouTube, LinkedIn, Twitter because every one of our target audience is on one or more of these platforms, either for cricket or non-cricket related topic consumption.

COMMUNITY BUILDING

It’s essential to build a community of people who are wanting to be a part of freebowler journey. We want cricketers to be associated with us and understand that they are interested in learning more about us and allowing us to solve their problem. Once we have the content, we distribute them over the social media marketing platforms by running ads against the people whom we want to reach, and we want them to take some action. Reaching out to our target audience is one thing, but talking to them and making them a part of our journey and the process is another thing. There are going to be different categories of people interested in us; not everybody is going to buy from us. But

NEWS AND MEDIA MENTIONS & FEATURED TESTIMONIALS

Every activity of campaign preparation is crucial for us. All these bring value to us and for our prospective customers. Being featured in major news and media channels, platforms, and portals are essential for us because it gives us the exposure and visibility we are looking for globally. It builds the reputation, adds credibility and weight to the entire campaign build-up. It’s great that we are reaching the audience through high-quality content aided by social media marketing efforts and trying to drive them into our marketing funnel, but what prompts them to get into the funnel is word-of-mouth and people talking about us. It happens when people of credibility and reputation talk about us. News and Media features mention backed by testimonials by cricketers go a long way in convincing other people in the space to opt-in. So it’s a important for us to be featured in global news channels and validated by some influential people in the industry which helps spread the word out to convince the people further to leave their information with us safely so that it gives us an opportunity to educate them about the training aid also over a period of time. So we will have a dedicated PR activity/press-conference with some notable names and brands before the campaign launch to ensure the launch news gets circulated in the form of communication across major sports information platforms, portals and forums.

INFLUENCER MARKETING

Influencers voice matters. I made a brief mention of the importance of credible voice in the industry earlier, which helps people get over insecurities and apprehensions about this new and innovative training aid. News and media mentions and features do a great job in helping people with this to a certain extent; however, it’s truly the voice of the influencers that gets into the head and heart of millions of cricketers around the world. It’s something about the way these social media influencers communicate, translate the information, and impart knowledge to the crowd in the language that cricketers can digest and consume without taxing their brain too much. Cricketers trust these influencers confidently because of their reputation that they have gained over time through their work, art, and expertise in this field.

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Pratheek Palanethra

Pratheek Palanethra

6 Followers

Founder & Innovator at freebowler . Cricket’s 1st Non-Electric & Portable Cricket Ball Thrower.